Trippin’ on Chocolates

Aptly registered under ‘Mood Swings Confectionery’, Pure Sin is perhaps one of the very few chocolate outlets that imparts a slight hint of bitterness to almost all of its products. Tucked away in a garage-sized area on the ground floor of a residential building in the busy Churchgate area, it is likely that you will fail to notice their board, which is not quite strategically placed.

Established in 1993, it has managed to retain its loyal clientele and attracted many more customers over the years. While it primarily caters to corporate orders especially during festivals, its impressive range of liqueur chocolates is what makes us return again and again.  Each of them have innovative names, ranging from Crusin’ the Caribbean (a heady fusion of dark rum and chocolate) to Appletini (a combination of fresh apples and vodka – a clear winner!) and a funny ‘Rumpunzel’ as well. The non-liquor range consists of sixteen varieties of chocolates – Cashew Rocks, Baby Brown, What the Fudge and Berry d’Cheez being clear favorites. The staff is friendly, obliging and happy to help you decide what to settle for. The fact that they generously offer chocolates for tasting earns them brownie points. The prices range from Rs. 1350 to Rs. 2250 per kilo for the liquor range and from Rs. 1215 to Rs. 1350 for the non-liquor ones. Unlike other chocolate parlors, they will willingly pack a tiny box of chocolates weighing 100 grams, which we generally prefer.

Chocolate Box

Photo Courtesy: Khorshed Deboo

‘Pure Sin in Circles’ (Rs. 35)  is a round biscuit coated with dollops of chocolate and available in four flavors- hazelnut, orange, milk and caramel.  They also take orders for party themed chocolate lollipops (Rs 25 to 35 per piece).

Pure Sin in Circles -- Hazelnut flavoured

Photo Courtesy: Khorshed Deboo

However, what impressed us the most was the sinfully assembled and thoughtfully wrapped lot of chocolates packed in tiny boxes. Each chocolate is carefully wrapped and tied with a tiny ribbon. There is an assortment of colors for the ribbons, which helps to find out the flavor of the chocolate as per a printed ‘key’.

Its tagline goes like this….’Too beautiful to open, too delicious not to.’ Well, enough said.

At: G-5 Pil Court, 111 Mahrashi Karve Road, Mumbai 20 

Or visit them on Twitter –!/PuresinChoco

– Khorshed Deboo 

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